In todays social media age, videos form a whopping 65% of the communication on every platform. Whether it is YouTube or your own blog or even Pinterest which once known for its static format, videos now are a vital part of all these channels.
As an artist I have used many types of softwares or processes to shoot and post videos of my artwork processes or behind the scenes in general but the best one I have used till date is Loom.
What is Loom??
LOOM, a versatile video messaging platform, redefines communication in the digital age. From screen recordings to video messages, this software simplifies complex workflows, fostering collaboration and enhancing productivity.
Where to get it??
You can download its application on both ios and android making it easy to shoot the video through your smartphone. The app is also available on desktop and that helps us in recording screen recordings better.
What all can an artist use it for??
As an artist these are the following ways you can use it to enhance your productivity:
- Just copy the videos link to use it in your blog
- While recording classes and courses you can very well record the screen in a single click.
- You can explain your customer about your process easily via video messaging.
- You can paste the video link in any of your social media posts.
- Small edits can be done inside loom only.
So why not just shoot a video and upload it?
- Time efficiency: It takes more than 10 mins for a 1 min video to upload on FB (that too if it actually gets uploaded). Now you can do it in seconds by pasting the link.
- Space efficiency: if you regularly make videos, you will need more and more space to accommodate them while using Loom you can have all your videos in one place and since they are stored online you don’t need any extra space.
- Sharing is so much easier: With different formats and diff speeds of social media platforms it becomes very difficult to share videos, eg. If you want to share a 2 min video on WhatsApp you need to either break it up or upload it on drive. Now you just need to send a link and it can be played anywhere in seconds.
- No more making folders: Imagine you don’t need a physical drive to sort and store any videos, just make different folders in loom and you never have to spend hours to find them again.
With the following advantages and efficiencies it makes Loom the idle video software. If you have any query, email me at ayuartwork29@gmail.com or dm me at ayu_artwork on Instagram.
Lets connect….